Google reportedly getting ready to buy HTC

10 September, 2017, 14:16 | Author: Patsy Dennis
  • Smartphone Maker HTC Explores Strategic Options

According to the article, Google is considering becoming a strategic partner or buying out HTC's smartphone business.

The news is all over the web, but sources claim Google is only after HTC's phone business, so HTC, as a corporate entity, will still exist after the buyout - it just won't make phones anymore.

Google could be a stronger rival to Apple if it buys HTC's mobile phone business, says Sheridan.

Smartphone Maker HTC Explores Strategic Options

Meanwhile, HTC's own flagship handset for 2017, the U11 is having a tough time in the market even though it started off strong.

Business Insider is reporting that Google and HTC are in the final stages of acquisition talks.

Whether Google would also be interested in snapping up HTC's Vive VR platform remains to be seen, but it does have serious ambitions in that area with the Daydream platform. In 2012 Google acquired Motorola Mobility but didn't find much success with it and sold it to Lenovo in late 2014.

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The reports may not be that factual since Google already has gone down this avenue before but there is a reason why there might be interest by Google in HTC. Both Sony and Motorola have more smartphone shipment than HTC, so there is no reason why HTC can not cut half of its employees and remain fully functional.

HTC was once one of the more popular smartphone makers in the United States but has recently hit a wall with several unsuccessful smartphone launches. The news outlet said that Google had an urge to "perfect [the] integration of software, content, hardware, network, cloud, [and] AI", thus making HTC the smart purchase for Google.

A Google spokesperson declined to comment, but didn't deny the report either.

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According to a Bloomberg report last month, HTC has been exploring its options as its smartphone sales dwindle and its VR headset business struggles to take off. Acquiring HTC might help Google get the leg up it needs to help make its Pixel smartphones compete with the likes of the iPhones and Samsung Galaxy S8's of the world.

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