Facebook tests Instant Video downloading over Wi-Fi to save your data

12 September, 2017, 12:53 | Author: Marjorie Miles
  • Krales  The Verge

The feature, known as "Instant Videos", downloads videos while on a Wi-Fi connection and later allowing them to watch when on-the-go, or whenever they're without mobile data connection.

"Instant Videos" are being tested with a small percentage of people using its Android application, the social media giant was quoted as saying by TechCrunch on Tuesday.

The company has improved its strategy for video content, including cutting deals for digital TV shows.

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This means users can watch videos on the go for free, without having to stream via a mobile network.

Instant Videos on Facebook are marked with a lightning icon.

Facebook has recently been making a push to be the most dominant player in online videos, earmarking money to develop original content and tweaking their content-serving algorithm for users who are on a mobile data connection. However, Facebook Instant Videos functions a bit differently. While connected to a WiFi network, it will cache the videos on the smartphone and will make them available for viewing later.

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While Instant Articles has mostly focused on the speed and convenience of reading news on Facebook, Instant Video focuses on the cost and accessibility.

Capturing a global audience for its newfound video efforts will certainly be important for Facebook.

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