Instagram Stories get Canvas ad format from Facebook

12 September, 2017, 22:01 | Author: Marjorie Miles
  • Above Instagram Stories with Direct message Image Credit Instagram

"When you discover a story you want to share, tap the direct icon in the bottom right corner, select a friend or group to share it with and tap send". Brands can take advantage of the full Instagram camera experience, letting them create more personal stories that look like the ones you share yourself.

- Instagram is announcing several new features for advertisers on Tuesday, September 12.

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As stated, if you share a lot of Stories, but don't want strangers seeing them, you can disable this share option in your Story settings. This will allow brands to create and publish a single campaign that spans mediums including Facebook, regular Instagram posts and Instagram Stories.

Instagram has been showing ads in its Stories since March of this year, but it's been pretty obvious they're ads - they're often pre-produced clips that were obviously shot and edited with professional equipment. Nothing changes for those who have a Private account as their stories will only be visible to their followers through Direct messages. This enabled the company to for the feature. The new features for users and brands are available from today in Instagram for iOS and Android.

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If you are more curious to know how you can make use of this new Direct share feature, just follow a few simple steps which are given below. If you don't see the user you want to share the story with in the list provided you can also search their user name in the search bar. To do this open the app and go to your profile page. Click on to the Send button.

In April, an update to Instagram consolidated direct messages with videos and photos that disappear to make it easier for friends to communicate through the app.

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