Apple TV 4K Launched in Apple's Event

13 September, 2017, 00:29 | Author: Christian Benson
  • Apple TV 4k

This morning, at an event taking place at Apple's Cupertino headquarters, the company announced that the new generation of Apple TV will be capable of streaming 4K and HDR content (HDR stands for High Dynamic Range, which translates into superior brightness/darkness in the images on the screen). It's all possible thanks to a massive upgrade in processing power in the form of a new A10X Fusion Chip - the same chip in the current iPad Pro paired with 3GB of RAM.

Eddy Cue, Apple's senior vice president of internet software, shows the new Apple TV product at the Steve Jobs Theater on the new Apple campus on Tuesday. Amazon Prime 4K video will be bringing its 4K content to the Apple TV later this year. Preorders for the Apple TV 4K will begin on September 15, and the box is set to go on sale on September 22 at two price points.

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Two key technologies make this edition of Apple TV stand out from other cord cutting options: 4K and HDR, though these two technologies are not new, and are a combination that has been around for a while now. But it won't charge more - the 4K movies will cost as much as HD video. The company claims the Apple TV 4K has double the CPU grunt and four times the graphics horsepower of its forebear. This brings Apple up to speed with its competitors who've been offering 4K and HDR for a while. Essentially, Dolby Vision has extra information, which is used to optimise your picture on a frame-by-frame basis.

Apple has negotiated with all the major studios to offer their 4K movies at the same price as HD. This doesn't quite equate to Nvidia Shield TV-levels of performance at 1080p or 4K, but it's still impressive. Both the variants will be available starting from September while the shipping starts from September 22.

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The new Apple TV will feature a refreshed user interface which makes it look even cleaner.

Australia and Canada are expected to gain access to the TV app later this month, with expansion to France, Germany, Norway, Sweden and the United Kingdom later this year.

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Jenova Chen CEO of thatgamecompany came out on stage to introduce Sky, a game with Apple TV in mind. You can also get the non-4K Apple TV for the usual $US150 ($187).

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