Daimler AG Investing $1 Billion In Alabama Plant

22 September, 2017, 01:24 | Author: Patsy Dennis
  • Mercedes-Benz Generation EQ concept 2016 Paris auto show

Germany's Daimler (DAIGn.DE) said it will invest $1 billion to expand its USA -based Mercedes-Benz plant in Alabama to start building electric sport-utility vehicles there from about 2020.

Japan's Toyota Motor and Mazda Motor stated in August they would join forces to construct a new US factory efficient in producing up to 300,000 vehicles annually, with 4,000 new jobs. As part of the 2015 expansion, the plant is being prepared to produce modern plug-in hybrids.

Mercedes-Benz will begin producing electric vehicles, becoming the sixth location in the U.S.to do so, an executive announced at an event in Tuscaloosa County Thursday.

A new Global Logistics Center is the third prong of the investment, providing Mercedes with stronger supply chain management and after-sales support, including the export of car-kits to overseas assembly plants. Prior to today's announcement, the company has only confirmed electric vehicle production at three of its German assembly plants.

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Prior to the additional EQ model line, the Tuscaloosa facility now produces all GLS, GLE, and GLE Coupe SUVs for the global market, as well as the US market's C-Class sedan.

The burst of investments to expand USA vehicle production capacity also reflects intensified competition for market share in the world's most profitable vehicle market.

"Our global network is ready for the era of electric vehicles".

Shaefer said the expansion of Daimler AG's industrial footprint in Alabama, most of which is slated for the electric initiative, is expected to create more than 600 additional jobs when it is completed.

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Mercedes-Benz says it is now responsible for more than 24,500 jobs, either directly at the plant or through suppliers across the region.

"With the addition of electric SUVs to our future fleet, we will provide discerning drivers with a new, high quality automotive option that will marry performance, luxury, and environmental stewardship", Markus Schaefer said.

"Looking back on 20 years of production, the Mercedes-Benz plant in Tuscaloosa has been a success story from the beginning".

The new SUV will be sold under the Mercedes-Benz EQ subbrand, according to the people with knowledge of the plans.

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By 2022, Mercedes-Benz plans to electrify its entire portfolio of Mercedes, offering customers at least one electrified alternative in all segments from smart to large SUVs.

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