Target Corporation (TGT) Expands Google Express Partnership Nationwide

13 October, 2017, 05:22 | Author: Marjorie Miles
  • Vjeran Pavic  The Verge

Target, looking to keep pace with Wal-Mart Stores and Amazon.com, is expanding its pact with Google's shopping service to the entire US and will soon add voice-activated smartphone purchases. It's worth looking forward to, as it means you'll be able to take advantage of Target REDcard perks like 5% off all orders, free shipping, and, eventually, an option to pick up items you ordered through Google Assistant at a physical Target store within two hours of ordering.

Target was piloting the Google Express integration in California and NY, so today's announcement marks a nationwide expansion of the program, minus Alaska and Hawaii. Amazon started offering Echo voice assistants in late 2014, while Google made its debut with Google Home earlier this year. Today, the company announced that Target will be joining the Express family and that users will soon be able to use the Google Assistant to shop on their phone.

The nationwide home-delivery service broadens an offering that's been available in New York City and California for the past few years.

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"So if you're on the go and remember you need a birthday gift for the weekend, you can just say 'Ok Google, buy a kids bomber jacket from Target, '" Google's President of retail and shopping Daniel Alegre and Google Assistant Vice President Scott Huffman wrote in a blog post.

"We have lots of different choices of how they buy from us", McNamara said.

Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the US since late 2014. They can also link their Target.com accounts with Google for a more personalized shopping experience.

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To be more competitive with Amazon, Google Express scrapped the $95-a-year membership in August, allowing shoppers to get free delivery on orders within one to three days, as long as the purchase is above each store's minimum.

Also, the Google partnerships could give buyers of its smart speakers more selection and help keep up competition in the voice-shopping market.

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